resents a practical leadership model that is easy to understand, remember, and apply. The model was developed by the author's personal experiences and his recognition of the key factors that contribute to the making of great leaders, whether in the workplace or at home. The book provides support for the various components of the model and is chock-full of examples, many of them humorous, that underscore the importance of the values presented. The author utilizes a common-sense approach to leadership that is designed to benefit someone stepping into a leadership role for the first time or an experienced leader who is still open to learning.

I've had the privilege of knowing Carl for many years. I've worked side by side with him and witnessed his effectiveness. He's the kind of leader we all aspire to be like and would love for our children to emulate. His leadership model doesn't go out of style.

--Darrell G. Cooper, Vice President of Security at Unifi

Working with Carl over the years at BellSouth and then ATandT showed me that he lives the IMPACT leadership model regardless of the environment. It is who he is! It has been my honor and pleasure to know Carl as a person, work with and learn from him professionally, and have the privilege of calling him my friend. Thank you for the impact you have had on me personally and professionally, Carl!

--Mike Hargrove, PE, Vice President of Network Engineering and Operations at ATandT

Carl Basden's passion for developing young talent is unmistakable in this lucid guide to his proven leadership approach. Packed with real-world stories and advice that can be modeled immediately, this book will benefit anyone desiring to become a better leader.

--Jeffrey C. Schmidt, PE, Executive Vice President at MasTec Utility Services