As coronavirus subsides and the demand for travel in Japan has increased, more and more people are heading to rural areas of Japan, not just larger urban centers such as Osaka and Tokyo. This book introduces popular local specialty products, from specialties of each region packaged with the most up-to-date design trends to the design renewal of long-established products. In addition, the overall contents are divided by region, with the store name and location provided on each page, making the design and layout easy to understand even without being able to read Japanese. This book is not only a great reference for designers and creators, it is also a useful guide for anyone wondering which souvenir to buy.