6What If You Could Design the Optimal Family Business Culture for Even the Youngest Members? Even two isn't too young to engage kids in powerful stories and life lessons. Many families leave their culture to chance, which explains why 70% of family businesses fail to make it to the next generation. In this book Mitzi Perdue draws upon her unique experience living in two high-profile business families. Her father created the Henderson Estate Company and co-founded the Sheraton Hotel chain. Then, by marrying Frank Perdue she entered into the Perdue family business, one of America's largest chicken producers. Mitzi reveals how families can create a positive culture by using simple tools, such as newsletters and activities. Her easy-to-follow process and step-by-step templates will help your children: - Gain a deeper awareness of their identity and the ideas of right and wrong.- Create a sense of setting priorities and maintaining relationships.- Develop a commitment to something higher than themselves.- Understand how to put the good of the family first. Have fun making a huge difference in your family by learning How to Communicate Values to Children, so They'll Love It!