eading success. Grounded in current research, this book provides resources and strategies to help educators improve literacy culture in their schools and inspire a love of reading in their students. Author Lorraine M. Radice demonstrates how educators can promote literacy through social media and shares ways in which all stakeholders can contribute to students' reading engagement.

This book will help K-12 educators and instructional coaches:

• Understand how access to devices has dampened reading interest among K-12 students and consequently affected literacy
• Create and launch a reading campaign
• Become familiar with the research behind the role of social media in students' lives and discover how to use social media to support reading engagement
• Develop ways for adults in a school community to reflect on and share their reading lives with students
• Know the role of parents and caregivers in establishing and maintaining reading habits
• Incorporate student leadership into literacy programs and have access to a toolkit for implementing leadership into reading campaigns
• Create opportunities for visibility and school community participation that celebrate reading

Contents:
Introduction
Chapter 1: #BrandReading--How to Leverage a Campaign in Your School Community and Attract Followers
Chapter 2: Reading Role Models--How to Rally Adults to Explore Their Reading Lives
Chapter 3: Sustain the Culture--How to Make the Culture Visible, Participatory, and Celebratory
Chapter 4: When Students Become Literacy Leaders--How to Rally Students to Plan Reading Events
Chapter 5: Position Authors as A-List Celebrities--How to Make Author Visits Part of the Reading Culture Experience
Chapter 6: Partnering Home and School--How to Engage Families and Caregivers in Building Reading Culture
Chapter 7: When Other Endeavors Come Into Focus--How to Continue to Prioritize Reading and Reading Culture
Conclusion: Embrace Some
Appendix A: Recommended Book Lists
Appendix B: High-Interest Book Lists to Share With Caregivers
References and Resources
Index