while also playing a critical role in delivering a top-notch user experience. Standing at this pivotal intersection between business goals and user needs is an awesome place to be-as long as we have the mindset, tools, and collaborators to make the most of it.

Through case studies, frameworks, and historical context, Yael Ben-David offers savvy and practical guidance to ensure our digital products support the user and the business-plus writers and designers!-all at once.

THIS BOOK EXPLORES:

• Techniques for communicating the value of UX writing
• How to organize resources and gain support to prioritize UX writing
• Methods for collaborating with stakeholders to empower team members and create successful user experiences
• Steps for collecting, synthesizing, and sharing success metrics as mapped against business goals