Humanizing B2B: The New Truth in Marketing That Will Transform Your Brand and Your Sales

Cash, Paul

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Condition: New, UPC: 9781788602518, Publication Date: Thu, April 1, 2021, Type: Paperback ,

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: if you want to move products, you need to move people. To achieve transformational growth, you need to break free from features-led marketing and discover the power of story.

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