rial Lessons from a Father to his Son is a collection of real-life stories of a small business owner - equal parts thoughtful, insightful, funny and serious. Loaded with examples of the advice and guidance offered, Memos to Dan focuses primarily on one entrepreneurial business thereby providing a consistent thread of understanding. Organized in a logical and easy-to-follow framework, Memos to Dan carries you through the critical steps to evaluate and launch your idea's commercial opportunities. The fifty memos allow for reading and thinking through a few key topics at a time. They also include "Key Takeaways" to facilitate future easy reference. Your product or service idea is just the start, Memos to Dan will help you:

• Evaluate your own fit for small business ownership and leadership
• Analyze the commercial viability of your idea
• Set a clear vision and strategies for success
• Execute your plan on a day to day basis
• Hire and inspire a talented and diverse team
• Address the myriad of administrative responsibilities
• Avoid letting the business run your entire life
• Eventually prepare for a successful transition / sale