Often, we are our own obstacle to success. But if we explore who we are and implement our appreciation of ourselves directly into the task of business ownership, we will succeed. Sherwood Conde guides the reader through the critical steps of thinking about starting or kick-starting a business. This thought process is reflected in the author's own past experiences, along with the accompanying exercises that will help the reader navigate this important first stage to success. These exercises will connect the reader with their passion-an essential ingredient for any successful business. The book has plenty of suggestions, steps, and topics to think about and be aware of during the initial phase of starting a business. The stories and exercises will encourage the reader to reflect on who they are and how their personality affects the ownership of business.