W.H. Campbell offers a unique view of the timeshare industry in The Business of Timeshares, as he is neither its friend nor foe, having owned timeshares over the last twenty years with a generally good experience. Before this book, most writers approached timeshares with a decidedly negative slant because it's a common path with an easy story to tell--but one that rarely leads to any real solutions.

Mr. Campbell is or has been at one point a (1) multiple timeshare owner, (2) seasoned real estate investor, and (3) credentialed financial advisor. These points of view are examined in turn as he looks at the timeshare business model through different lenses.

The Business of Timeshares is the result of a revealing three-year dialogue between Mr. Campbell and timeshare industry senior executives. Through it, he shares his experience and provides new insights and perspectives from his personal observations, shedding light on the very questions the industry chooses not to answer.

This book fills a void with its balanced view of the timeshare industry for consumers. Even among upscale property developers outside the industry, little is actually known of timeshare inner workings due to their secretive, insular nature.

Campbell urges the timeshare industry to fundamentally transform itself so that it can be held in greater esteem by the consuming public and their financial advisors. He has found both the timeshare industry and the symbiotic industries spawning from it to be formidable, entrenched, and enslaved to their own coda.

Beyond these, the book explores the world of timeshares and the desired leverage that still exists for the suitable few, well-informed purchasers. Enjoy the journey!