4The market, buyers and sales are changing! Along with that change, how one sells must also change. The old "push your product" simply does not work in the 21st Century. Deal and Goerger have taken the tools that work for them as top producers and put it into simple language so you can quickly, easily and immediately make these tools work for you.Touted as not the same old sales pitch, The Selling Gap puts buying and decision making ahead of the product in sales. Are you ready for the 21st Century and selling as a top producer? The Selling Gap has the secrets that will pay dividends for years to come, that means dollars to you!