4Did you know there are over 30 reasons why we eat and hunger is just one of them? This book will help with the other 29! Traditional weight-loss approaches focus on advice about what type of food to eat and how much to eat. There is an assumption that we eat only when we are hungry OR, that we can simply 'resist' eating when we are not, using assumed skills of 'willpower' and 'motivation.'In our food abundant environments, we do not just eat because we're hungry. We eat due to boredom, stress, feeling down, wanting distraction, difficulty resisting, to bond, celebrate, to reward ourselves, in fact 30+ reasons, of which hunger is just one. What is vastly under recognised, is that the ability to maintain a healthy weight requires psychological skills.This book gives you an introduction to the www.EatingBlueprint.com approach to your weight including access to 30+ simple to use mindset strategies that promise to shift your thinking around food and weight, no matter how many approaches you've tried before. Read ready to be equipped with a renewed sense of enthusiasm for tackling your weight!