1Based on an analysis of the Internet's development trends and subversive impact on Internet business model, Internet Finance delves into the operational structure, survival logic, theoretical foundation, and risk profile of Internet finance. It also outlines the boundary of substitution between Internet finance and traditional finance, and comes up with cornerstone regulatory guidelines for Internet finance.

Internet Finance argues that Internet finance is the third form of finance, and is the first one to claim that Internet finance is the "second disintermediation" of traditional finance. In addition, the author systematically expounds the theoretical structure of Internet finance and explores the cornerstone regulatory standards for Internet finance.The book is the author's theoretical reflection about Internet finance rather than an explanation of practical problems.