7Personal Branding is the "art of standing out". Developing your personal brand is the process of discovering who you are, who you want to be, and who people perceive you to be. Learn 33 Branding Secrets from the life stories of Diddy, Jay Z, and Dr. Dre as you strategize on how to differentiate yourself, your product, or your service from your peers and competitors. This book is for Employees, Entrepreneurs, Executives, and Entertainers who are looking to reinvent themselves, overcome adversities, and achieve success and happiness.