ean startup book to help entrepreneurs through the process of launching a high-growth company. The book includes not just high-level principles, but a distilled, step by step guide of key actions successful entrepreneurs take to reduce risk and increase success. NISI answers key questions including: Why do most new businesses fail? What first steps do successful serial entrepreneurs take? What are the most common failure traps and how can I avoid them? Based on years of research and observation, Furr and Ahlstrom conclude that startups often fail by doing the "right things," but doing them out of order. In other words, human nature combined with entrepreneurial drive puts the entrepreneur on autopilot to become part of the 70% to 90% of ventures that fail. From Thomas Edison to Steve Jobs, the Nail It Then Scale It method is based on pattern recognition of the timeless principles and key practices used by successful entrepreneurs to repeatedly innovate. These processes and principles have now been distilled into a handbook to guide entrepreneurs step by step to victory. Stop following conventional wisdom and join the few entrepreneurs that consistently take their innovative ideas all the way to a successful product and company launch.