Will Christian publishing in the Majorty World always require subsidizing to survive? Or can publishers flourish on income generated from publishing operations alone? This daunting goal may be difficult to achieve, but it is possible according to author Ramon Rocha III. He offers insights from decades of experience in business, Christian publishing and global consulting. This book provides key principles and practical strategies to equip global Christian publishers to pursue financial sustainability.

Most of the revisions and additions in this second edition came from speakers in the publishing leadership track of LittWorld 2018, MAI's world conference of Christian publishing. The author gleaned from the wisdom and experiene of the following global leaders in publishing: Randy Jahns, Jeff Crosby, Sam Richardson, Barine Kirimi and Joyce Mae Tongson-Manalang. Their presentations were excellent, had received commensurate high ratings and feedback from participants.