essionals is written specifically for students, interns and employees who are in the healthcare field and with or, take care of patients in a hospital, clinic, medical center and long term care facility. The central theme of the book is to help allied health students, interns and employees improve customer service skills, professional workplace behaviors and patient satisfaction. The book is unique and includes; group activities, self-assessments and customer service questionnaires to reinforce the customer service principles and techniques. The healthcare techniques and strategies help professionals create positive patient experiences and customer satisfaction. Healthcare professionals learn to effectively communicate, greet patients, schedule appointments and work in health care teams. Healthcare professional develop identification systems to avoid medical errors and HIPPA violations and fines. The CARE acronym is the characteristics and qualities of healthcare professionals. The CARE skills helps employees determine and meet patients' needs and concerns. People who work with or take care of patients identify and understand personality types and kinds of customer behaviors to solve problems and handle complaints quickly. Healthcare professionals develop relationship building skills to improve patient interaction. Good customer service is linked to patient satisfaction, patient referrals, promotions and pay increases. Since, the Affordable Care Act (ACA) individuals have more options in selecting their physician and healthcare coverage. Therefore, to remain competitive healthcare facilities are seeking employees with superior customer service skills. Visit: http: //www.icigroupintl.org