Achieve the pinnacle of leadership

In today's divisive environment, leaders of honorable character are more important than ever. In Adored, Tom DeCotiis defines a leader of honorable character as someone earning a reputation for human goodness combined with outstanding achievement. Dr. DeCotiis labels such a leader as "Adored" and explains why being adored by followers is so important. It is also very rare. Drawing on a fifty-plus year career as a teacher, entrepreneur, and CEO of a company with a forty-year record of success, DeCotiis conveys a message of values-based leadership that makes no distinction between ethical principles and business acumen. He skillfully mixes his own personal narrative with actionable and insightful lessons using examples from business, sports, and the military to create a valuable guide for leaders who aspire to be adored and memorable rather than merely accepted.