Advanced Theory and Practice in Sport Marketing
Advanced Theory and Practice in Sport Marketing
Schwarz, Eric C.
product information
Condition: New, UPC: 9780415518482, Publication Date: Wed, August 1, 2012, Type: Paperback ,
join & start selling
description
1

Effective marketing is essential for any successful sport organization, from elite professional sports teams to local amateur leagues. Now in a fully revised and updated second edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level.

The book covers every key functional and theoretical area of sport marketing, including marketing research, information systems, consumer behavior, logistics, retail management, sales management, e-commerce, promotions, advertising, sponsorship, and international business. This new edition includes expanded coverage of important contemporary issues, including social responsibility and ethics, social media and networking, relationship and experience marketing, recovery marketing, and social marketing. Every chapter contains extended cases and first-hand accounts from experienced sport marketing professionals from around the world. Following those cases are questions encouraging students and practitioners to apply their theoretical knowledge to real-world situations and to develop their critical thinking skills, while each chapter also includes helpful features such as definitions of key terms, summaries, and guides to further reading. A companion website includes an impressive array of additional teaching and learning resources, including a test bank of exam questions, PowerPoint slides, and extra case studies for lecturers and instructors, and useful web links, self-test multiple-choice questions, and glossary flashcards for students.

Advanced Theory and Practice in Sport Marketing goes further than any other sport marketing text in preparing the student for the real world of sport marketing. It is essential reading for any upper-level undergraduate or postgraduate course in sport marketing or sport business, and for anybody working in sport marketing looking to develop and extend their professional skills.

reviews

Be the first to write a review

member goods

No member items were found under this heading.

notems store

How to Start a Landscaping ...

by Kalfas, Keith

Paperback /Paperback

$7.87

No More Mr. Nice Guy: ...

by Weber, Carl

Paperback /Mass Market Paperbound

$5.99

Fear Is Just a Four-Letter ...

by Tutor, Tracy

Hardcover /Hardcover

$20.25

listens & views

I'VE BEEN TOUCHED

by SMITH,JERRY AND CHILDREN OF ISRAEL

COMPACT DISC

out of stock

$12.75

LA VOZ DE LA ZAFRA ...

by SOSA,MERCEDES

COMPACT DISC

out of stock

$12.99

MOMENTO

by ARTESANALES

COMPACT DISC

out of stock

$12.99

WHIP JAMBOREE (UK)

by BLACKBEARD'S TEA PARTY

COMPACT DISC

out of stock

$15.99

Return Policy

All sales are final

Shipping

No special shipping considerations available.
Shipping fees determined at checkout.
promoting relevance through notable postings ]

A notem is a meaningful post that highlights an experience, idea, topic of interest, an event ... whatever a member believes worthy of discussion. Each notem becomes a pathway by which to make meaningful connections.

notems is a free, global social network that rewards members by the number and quality of notems they post.

notemote® © . Privacy Policy. Developed by Hartmann Software Group