Console Wars: Sega, Nintendo, and the Battle That Defined a Generation
Console Wars: Sega, Nintendo, and the Battle That Defined a Generation
Harris, Blake J.
product information
Condition: New, UPC: 9780062276704, Publication Date: Mon, June 1, 2015, Type: Paperback ,
join & start selling
description
All Access.

Following the success of The Accidental Billionaires and Moneyball comes Console Wars--a mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video game industry.

In 1990, Nintendo had a virtual monopoly on the video game industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But that would all change with the arrival of Tom Kalinske, a man who knew nothing about videogames and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat and bold ideas of his renegade employees, transformed Sega and eventually led to a ruthless David-and-Goliath showdown with rival Nintendo.

The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and schoolyards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the US against Japan.

Based on over two hundred interviews with former Sega and Nintendo employees, Console Wars is the underdog tale of how Kalinske miraculously turned an industry punchline into a market leader. It's the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, birth a $60 billion dollar industry.

A best book of the year: NPR, Slate, Publishers Weekly, Goodreads

reviews

Be the first to write a review

member goods

No member items were found under this heading.

notems store

Pat the Bunny Deluxe Edition ...

by Kunhardt, Dorothy

Hardcover /Board Books

$11.24

The New Art of Managing ...

by Alessandra, Tony

Paperback /Paperback

$17.85

Alive

by S, Naya

Paperback /Paperback

$6.12

listens & views

LIFE

by NISHIHARA,KENICHIRO

COMPACT DISC

out of stock

$26.75

CIRCLE THE WAGONS

by CUMBERLAND GAP

COMPACT DISC

out of stock

$18.25

SHAKE THE NATIONS / VARIOUS

by SHAKE THE NATIONS / VARIOUS

COMPACT DISC

out of stock

$13.25

Return Policy

All sales are final

Shipping

No special shipping considerations available.
Shipping fees determined at checkout.
promoting relevance through notable postings ]

A notem is a meaningful post that highlights an experience, idea, topic of interest, an event ... whatever a member believes worthy of discussion. Each notem becomes a pathway by which to make meaningful connections.

notems is a free, global social network that rewards members by the number and quality of notems they post.

notemote® © . Privacy Policy. Developed by Hartmann Software Group